Product DESIGN & operations LEAD

I’m a Product Design and Operations Consultant with 15+ years of experience leading end-to-end product creation, from concept to consumer. I’ve worked across travel goods and accessories, partnering with teams ranging from early-stage startups to global DTC brands.

I consult independently and as Co-Founder of Form Space NYC, a design and development studio that helps emerging and established brands bring products to life. Together, we provide fractional and full-scope support, bridging creative vision with manufacturing reality.

My background spans in-house and consulting roles, including work at Away, where I helped shape the brand’s travel system across luggage and soft goods. I bring a systems mindset, and a commitment to building products and processes that endure.

About Jessica Lee

AWAY TRAVEL

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Away’s brand belief is “The more we travel, the better we all become.” Jessica deeply integrated this into her time as a Design leader at Away - a unicorn DTC Travel brand.

As the longest serving employee (joining in 2017) she was brought in as the first Design Director - to expand the product line into Bags and Accessories. She quickly grew scope into overseeing the full product line - and began to build the design team.

Jessica moved into a more visibly cross-functional role, as Director of Design Operations. In this role she collaborated to build the company-wide sustainability roadmap, create and manage the company milestone calendar, and continue to project manage key initiatives.

alms nyc

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Jessica co-founded ALMS NYC in 2015, a motorcycle lifestyle accessories brand, with a presence both online and in retail.

The brand was born of out of a desire to escape the mundane banalities of everyday life. The NYC-based brand built minimalist carry goods that are inspired by escapist principles brought on by moto culture — complete with a futuristic urban vibe that could only be incepted from within the concrete jungle of the Big Apple.

ghurka

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For two years, Jessica served as Design Director of Ghurka, and reported to and worked alongside the Creative Director. During her time at Ghurka, she worked in all facets of the brand: from monthly factory visits to Connecticut, to working on set, to concepting and creating original styles seasonally.

The name comes from the Ghurka soldiers of the Himalayas who since the days of the British Raj have been known throughout the world for their bravery, loyalty and cheerful indifference to all difficulty. The brand speaks to the “quiet confidence and adventurous spirit” of the Ghurka client.

club monaco

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During Jessica’s 4 years at Club Monaco, she flexed into a variety of design roles: beginning in shirting and outerwear, and then pivoting into accessories. As her first foray into the industry, this served as a foundational time for learning and relationship building.

She passionately contributed to the product line - leaning into the company mission: creating classic, effortless pieces that contribute to the lives of customers. The most notable project being the collaboration with street style photographer, Tommy Ton - the product sold out within the first day.